Save our soil

the dirty numbers

All life on earth depends on (healthy) soil. It provides us with food - approximately 95% of our food is directly or indirectly produced on our soils -, clean water and air, reduces flooding and forms one of the most biodiverse habitats on this planet (hello earthworms!).
Yet soil is being treated like dirt: research has shown that 60 - 70% of European soils are unhealthy.* When you dig deeper into the world of soil, you’ll notice that to a big extent this is caused by the way we grow our food. Having a big responsibility in feeding the growing world population, many farming systems lost attention for soil health. Widely applied farming practices - like monoculture, lack of water programs, insufficient tillage management and the use of pesticides and chemical fertilizers  - are degrading our soils.

*Source: Fitter AH, Darkness visible, Journal of Ecology, 2015.

the soilution

Nature will not be able to recover from this by itself. Which is why we want to step in and fight for the future of our next generations. Our weapon of choice? Regenerative organic agriculture (ROA). We define it as a collection of farming practices – inspired by nature itself – that protects, restores and strengthens our soils,  plants, and their surrounding nature. Besides polluting less or doing less harm, it allows us to make a positive impact on climate change by focusing on good dirt (read: healthy soil) that’s here to stay. Because good dirt:
- absorbs CO2, instead of releasing more into the air (aka carbon sequestration).
- stores more water (aka less wildfires and floods).
- filters out potential pollutants more efficiently.
- encourages biodiversity.

our commitment

A complete transition to regenerative organic agriculture is not something that many businesses have tried. But we do believe it’s worth the effort, to both positively transform the power of food by restoring and regrowing resources AND regain your trust with full transparency about our core ingredients.

what we’re doing today

Firstly, we’re focusing on the soya farmers we work with. We’ve already completed our first stage, which means we’ve defined a toolbox to monitor ROA in our own organic supply chain. At the moment, we’re in the middle of our second stage: launching pilot programmes. Pics for proof? Well, here are some pictures of the soil tests during our soya pilots.The next big step is scaling up, so we can apply the results of our pilots to our entire supply chain of soya. In 2022 we’ll start the same cycle for almonds. Want to get to the bottom of our plans?

Download Manifesto report